According to recent media reports, China-based marketing and public relations agency BlueFocus plans to replace third-party copywriters, designers, and short-term contractors with generative AI technology similar to ChatGPT. BlueFocus, ranked as the top Chinese PR agency and 11th globally in 2022, has been investing heavily in AI since securing Microsoft as a client. The company has also explored using Chinese alternatives to ChatGPT, such as Baidu’s Ernie Bot, for virtual character building and other digital marketing projects.
BlueFocus recently announced that it has access to ChatGPT through Microsoft’s cloud service and is exploring how AI-powered Bing search can enhance outbound advertising. The company has also applied for access to Alibaba Group’s Tongyi Qianwen AI chatbot. According to Goldman Sachs economists, ChatGPT-like technology could replace up to 25% of current work, particularly in office administration and legal services. In India, Zoho’s CEO and co-founder Sridhar Vembu expressed concerns about the potential impact of AI on programming jobs, highlighting the threat that AI poses to the future workforce.
Sridhar Vembu, the CEO and co-founder of Zoho, has expressed concerns about the potential impact of conversational AI platforms such as ChatGPT and GPT4 on programming jobs. He has been warning his team for the past 4-5 years that such technologies will affect the jobs of many programmers. While acknowledging the positive uses of AI, Vembu believes that the complexity and depth of the technology are cause for concern.
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