Meta, the social media giant, has introduced a new feature called “Meta Verified” that allows users to verify their Facebook and Instagram accounts with a blue tick, similar to what Elon Musk did with Twitter. The service costs $14.99 per month in the US. Reports suggest that Meta Verified will cost a staggering Rs 1,450 per month on mobile devices, while the same subscription will cost Rs 1,099 per month if purchased through a web browser.
Meta Verified is a new feature introduced by social media giant Meta that allows Facebook and Instagram users to verify their accounts with a blue tick, similar to Twitter’s verification system. According to reports, the cost of subscribing to Meta Verified is Rs. 1,450 per month on mobile devices in India, while it will cost Rs. 1,099 per month if subscribed through a web browser.
The verification process helps users to establish their authenticity and authority on the platform, making it easier for other users to identify them as legitimate and trustworthy. By paying for Meta Verified, users can potentially improve their online visibility and credibility, which can be particularly important for public figures and influencers who use the platform for promotional purposes. However, the cost of the service may be a significant barrier for many users, particularly given that it is a recurring monthly fee.
Meta Verified is not available to all users, and it is only being rolled out to a select group of accounts. It is currently unclear how Meta will decide which accounts are eligible for verification through this system.
The move by Meta to introduce a paid verification service comes after Twitter introduced a similar service called “Twitter Blue,” which offers a range of premium features, including the ability to undo tweets and a customizable app icon, for a monthly fee. It appears that social media platforms are increasingly looking for ways to monetize their services beyond traditional advertising revenue streams.
However, the introduction of a paid verification service has also raised concerns about whether this could lead to a two-tier system where only those who can afford to pay for verification are able to establish their legitimacy on the platform. This could potentially create a situation where the voices of ordinary users are drowned out by those with deeper pockets, further exacerbating existing inequalities on social media platforms.
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